Waste360, an Informa media property, offers a number of media opportunities and is the number one resource for the latest information about the solid waste and recycling industry. Research showed Waste360’s audience received 87% of their news online, but their advertisers weren’t taking advantage of its online offerings. They turned to us to lure more advertisers to invest more in their robust digital platform.
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Client: Informa
Project: Waste 360 Ad Campaign
What We Did: Concept development, art direction, production, copywriting