Serving a Health Leader

The Valley Health System is a pioneer in healthcare serving Northern New Jersey. But like many healthcare providers, it faces an increasingly competitive environment. Every dime Valley spends on marketing dollars needs to deliver more powerful results than ever before.In response, DSE and Valley worked to revamp Valley’s brand image, and deliver comprehensive design guidelines for use in digital and print.
An easy-to-implement design element, the Valley Corner Cut continues to be used on all of the health systems’ communications.

Valley Health System
Project Type: Branding
What We Did: Strategy, brand identity, collateral design