Avoiding Carmeggedon

Working closely with our long-time client, Reichman Frankle Inc., we designed and produced an integrated campaign for the NJ DOT to alert commuters on the rehabilitation of the Pulaski Skyway. Prior to the campaign, the perception of shutting down the Skyway for repairs would result in "Carmeggedon". This unprecedented campaign by the DOT included TV and radio spots, transit posters, billboards, collateral, text and web announcements. The result? Very few tie-ups and the diffusion of potentially crippling traffic problems for the New York and New Jersey areas.

Reichman Frankle Inc./NJDOT
Project Type: Branding and Communication Campaign
What We Did: Strategy, brand identity, TV, radio, advertising, collateral design