Waste360 offers a number of media opportunities and is the number one resource for the latest information about the solid waste and recycling industry. Research showed Waste360’s audience received 87% of their news online, but their advertisers weren’t taking advantage of its online offerings. They turned to us to lure more advertisers to invest more in their robust digital platform.
Working with long-time partner Reichman Frankle, we refreshed Collado’s brand in anticipation of their 20th anniversary. We updated the logo, created new business papers and completely redesigned their website.
Qualibre is a leading book manufacturer that prints for some of the largest publishers in the world. They asked us to refresh their brand, website and collateral.
Verano Holdings, a leader in product innovation and retail experiences engaged us to create a corporate website that reinforced its tagline, “A brighter way forward.” We wrote, designed and developed a comprehensive web experience highlighting its strength in management, unique product mix and its holistic approach to delivering medicine.
Zen Leaf, is the retail arm of Verano. With dispensaries in Illinois, Maryland and Las Vegas, it is poised to add up to 30 more in the coming year. Verano engaged us to design and produce an easy-navigate site utilizing geolocation as well as integrating a new POS system.
Longtime client and leading trade event producer Informa, has looked to DSE to provide creative direction and messaging for the Global Waste Symposium for the past several years. This year’s event will provide attendees with the latest thinking on solid waste engineering and management.
Bevy Tours is a new concept in small group luxury travel tours. We were engaged to create a unique, fun brand that appeals to women in the 40 year and up age bracket. we developed the name, brand identity as well as posters, travel booklets, website and promotional items.
These projects were designed and developed while working at MRM Worldwide, a digital pharma agency, which is part of IPG.
Those Amazing Professions (TAP), a non-profit 501(c)(3) organization, was founded to help kids become aware of careers in underserved professions—disciplines they may not have exposure to in their academic or extracurricular experience and for which classroom materials are not readily available.
Books a Million approached us to create updated design interpretations of timeless classics for its new leather program. We worked closely with the printer to utilize foils, varnishes and laminations for the covers and endpapers.
For the past several years, UFCW Local 1245 entrusted us with promoting its wellness plan to its members. A complete communications program was created and implemented including print, digital and text based messaging.
Longtime client, Informa, formerly Penton Media, has again entrusted us with driving attendance to next year’s WasteExpo. Here is the new campaign focusing on three of the biggest drivers in the waste industry as well an investment summit running concurrently with the show.
As part of WasteExpo 2019, Informa asked us to create a mini-campaign for its Food Recovery Forum. The Forum delivers the latest techinques and technologies designed to alleviate a growing problem in recycling—what to do with food waste.
Working closely with our long-time client, Reichman Frankle, we designed and produced an integrated campaign for the NJ DOT to alert commuters on the rehabilitation of the Pulaski Skyway. Prior to the campaign, the perception of shutting down the Skyway for repairs would result in "Carmeggedon". This unprecedented campaign by the DOT included TV and radio spots, transit posters, billboards, collateral, text and web announcements. The result? Very few tie-ups and the diffusion of potentially crippling traffic problems for the New York and New Jersey areas.
Skanska USA Building Inc., a multi-billion dollar construction management firm, has used DSE for a number of their marketing communications, including an award-winning newsletter, Nationwide. Over the years DSE has created a variety of special projects, from posters and premiums to national awards programs.
Partnering with Watson Earl Partners, we designed and produced and integrated advertising for the Certified Automotive Parts Association (CAPA). Projects included print and digital advertising, collateral, presentations and website.
We designed and developed a comprehensive website for the NCJW (National Council of Jewish Women) Essex Chapter. The site delivers timely information for the organization's many events as well as providing interested visitors information on volunteering and donating their time and money.
The International Water Association (IWA), headquartered in the Netherlands, engaged DSE to develop comprehensive brand guidelines that its constituents across the globe could easily understand and implement over a wide range of media.
After an extensive brand audit, we designed, wrote and developed a brand design handbook in both print and CD-ROM format. A brand voice workshop was conducted in London to rollout the new program and instruct IWA personnel on how to use and implement the guidelines.
Malcolm Pirnie, an environmental engineering firm, now an Arcadis company, faced an identity crisis: disparate, uncoordinated promotional materials created independently by its 50 nationwide offices. Pirnie asked us to develop guidelines that were easy to understand and implement.
We redesigned the firm’s collateral, advertising and digital properties. We then created a comprehensive manual for Pirnie’s internal marketing department, including non-designers, that allowed them to create consistent, more impactful communications. This had a positive impact on Pirnie’s bottom line, as it significantly reduced its dependence on outside consultants.
DSE was the agency of record for Toscana on Grace Bay, a luxury condominium resort in Turks and Caicos. we designed and developed the identity as well as collateral pieces including brochures, folders, sales kits and flyers. Additional projects included a website, email blasts and a launch event party which attracted local media buyers and real estate professionals from around the world.
The Valley Health System is a pioneer in healthcare serving more than300,000 people throughout Northern New Jersey. But like many healthcare providers, it faces an increasingly competitive environment. Every dime Valley spends on marketing dollars needs to deliver more powerful results than ever before.
In response, DSE and Valley worked to revamp Valley’s brand image, and deliver comprehensive design guidelines for use in digital andprint. An easy-to-implement design element, the Valley Corner Cut continues to be used on all of the health systems’ communications.
For over a decade, DSE has assisted PSEG Nuclear deliver safety-related instructions to residents near its plant in southern New Jersey. Each year the utility hosts an art contest for grammar school children in the area. Schools in Delaware and New Jersey are given a theme to interpret and illustrate. The winners, and their artwork, are featured in a colorful calendar that we design, print and distribute to 30,000 residents and businesses. The result? Critical information at the resident’s fingertips and a showcase for the area’s talented young artists.
DSE designed a complete collateral program for this NYC-based telephone aggregator. Pieces included brochures, flyers, folders, bill stuffers and sales kits.
Working with longtime partner RFI, we redesigned the Camille and Henry Dreyfus foundation website to better showcase its vast library of videos. We were tasked with designing the frontend as well as consulting throughout the development process.